(Nairobi) – Brookside Dairy is focusing on expanding its market share in Kenya by deepening its partnership with educational institutions. The company is committed to providing quality milk products, including long-life milk and powdered milk, to schools across the country. This strategy is part of Brookside’s broader plan to improve nutrition levels among students and contribute to better academic performance and retention rates.
Linda Obado, Brookside’s General Manager for Marketing, explained that the company’s efficient distribution network ensures its products are available nationwide. She added that Brookside is working to meet the specific needs of schools, supplying high-quality dairy products that support both student health and academic success. The company’s partnership with the Kenya Primary Schools Headteachers Association (KEPSHA) plays a key role in reaching educational institutions and fostering deeper ties with school communities.
Obado highlighted that Brookside has invested significantly in its product value chain to ensure a steady supply of high-quality dairy products. The company aims to cater to a growing demand for products such as full cream powder and white milk, both of which have garnered significant interest from schools.
“For the past three decades, Brookside Dairy has been at the forefront of the dairy industry, offering a range of products that satisfy the evolving tastes and needs of Kenyan consumers,” Obado said at the recent KEPSHA conference in Mombasa. “Our products, which include milk powder, white milk, and fermented dairy items like yoghurt, butter, ghee, and cream, meet international quality standards.”
At the event, Brookside also demonstrated its commitment to the education sector by donating Sh1 million in cash and Sh1.8 million in products and merchandise to the school heads attending the conference. Obado reiterated that Brookside would continue investing in research and development to adapt to the changing preferences of consumers and maintain its leadership in the dairy market.
“Our goal is to create products that meet the needs of our consumers, minimize risks, and increase satisfaction,” she said. As part of this commitment, Brookside will continue analyzing market trends and competition to refine its offerings and expand its presence in the institutional market.