(Nairobi) – Purple Dot International Limited, a key player in Nairobi’s residential and commercial property market, has initiated construction on a new high-end housing project in Lang’ata. Known as Marigold II, this estate will cater to affluent families and expatriates, offering luxury homes priced up to Sh42.8 million each. This project, located on Link Road, will feature 89 units, with a mix of triplex homes at Sh42.8 million per unit and duplex units priced at Sh34.8 million.
Purple Dot expects to complete Marigold II by June of next year. The company has previously developed similar high-end properties in the Lang’ata area and aims to attract wealthy families seeking a prime residential address close to the heart of Nairobi. The development reflects Purple Dot’s ongoing strategy to capture a segment of Nairobi’s luxury real estate market, which has shown steady growth over the past year as demand for upscale residences within and around Nairobi rises.
In a statement, Purple Dot highlighted the project’s appeal to various demographics, from young professionals to families looking for a secure and vibrant environment. The triplex homes in the estate will feature three levels in one building, offering multi-level living spaces, while duplexes, consisting of two attached units, will provide spacious, four-bedroom accommodations.
Other luxury developments by Purple Dot include Serene Park in Machakos County, Elina Residences in Kileleshwa, and a commercial and retail center along Mombasa Road. These projects collectively contribute to Purple Dot’s reputation as a significant developer in Nairobi’s high-end residential and commercial real estate market.
Nairobi’s real estate market has seen significant price growth recently, as noted by real estate consultancy Knight Frank. According to their latest market report, property prices for prime residential units in Nairobi increased by 6.2 percent between June of the previous year and July this year. Additionally, Knight Frank noted a 2.25 percent rise in monthly rents for high-end residential properties over the first half of this year. This upward trend is attributed to reduced inflation, which has increased potential buyers’ purchasing power, making high-end real estate an attractive investment.
Knight Frank’s report also suggests that as buyers become more discerning, they are demanding better value from high-priced developments. For developers like Purple Dot, this trend presents both an opportunity and a challenge to provide residences that meet the high expectations of Nairobi’s affluent clientele.
In response to competitive pressures, real estate developers are emphasizing premium amenities to attract high-income buyers. Features such as self-contained compounds with close proximity to educational institutions and other essential services are increasingly sought after. Marigold II’s location near international schools in the Karen and Lang’ata areas aligns with this strategy, making it a desirable option for families with school-aged children.