(Nairobi) – Vivo, a leading smartphone manufacturer, has become the latest company to incorporate Artificial Intelligence (AI) into its camera systems, aiming to improve the user experience and set new standards for smartphone photography. The company’s new devices, such as the Vivo V40 Lite, are pushing the boundaries of mobile photography by leveraging AI to enhance image quality and ease of use.
AI is rapidly changing the landscape of smartphone photography, allowing users to capture professional-quality photos without the need for expensive software or extensive technical knowledge. According to Vivo’s Brand Communications Manager, James Irungu, AI’s capabilities are not only revolutionizing photography but also influencing other areas such as battery efficiency and durability, which are increasingly important factors in driving phone demand.
“We’re continuously focused on meeting user needs, ensuring that we bring cutting-edge innovations and premium materials to all our users. The Vivo V series, in particular, has always led the way in smartphone trends and is designed to be the perfect companion for users throughout their day,” said Irungu. The company is eagerly anticipating a positive market response to its upcoming Vivo V40 Lite, which is equipped with the latest AI camera technology.
AI phones, including those with 5G capabilities, are becoming more prevalent in Kenya. Subscriptions to 5G services have grown steadily, from 509,737 users in the previous year to 586,684 users by the second quarter of the 2023-2024 financial year. The Communications Authority has noted that this growth aligns with expectations for 5G adoption in the country, supported by the efforts of Kenyan telecoms to expand 5G coverage and make 5G devices, such as smartphones and routers, more affordable.
Irungu highlighted that one of Vivo’s standout AI features is scene recognition, which automatically detects and adjusts camera settings for various scenes like landscapes, food, night shots, and portraits. This feature simplifies the process for users, ensuring that each shot is optimized for the best possible results.
Another innovative feature in Vivo’s new phones is the AI Sky Editor, which allows users to replace the sky in an image. This tool can add different moods and weather effects to photos, enhancing the overall aesthetic. The AI Sky Editor has become particularly popular among users who want to create visually appealing content for social media, giving them the flexibility to alter their photos and make them more engaging.
AI is becoming an essential tool for both casual and professional photographers, enabling them to achieve high-quality results with minimal effort. Vivo’s integration of AI into its smartphones reflects the growing trend in the industry towards smarter, more intuitive devices that cater to the needs of the modern user.
Table: Key AI Features in Vivo Smartphones
| AI Feature | Description |
|---|---|
| Scene Recognition | Automatically adjusts camera settings for different scenes like landscapes, food, and portraits. |
| AI Sky Editor | Replaces the sky in photos, adding various moods and weather effects. |
| Battery Efficiency | Optimizes power consumption for longer battery life. |